ISE 2024 & the Sagrada Familia
This month, Butler Harwell’s annual pilgrimage for continual professional growth at the Integrated Systems Europe trade show for technology connoisseurs took us to Barcelona, where we were dazzled by the Picadilly Circusesque screens and light displays of Fira Barcelona, were inspired by technology advancements, and grew productive relationships with new and existing brand partners. An early morning outing on day 2 perhaps skewed our interest in particular product categories for the remaining of the show, as we found ourselves captivated by the Sagrada Familia; the perfect example of harmony between Architecture, Design and Technology.
Gaudi’s Illuminated Glass & Steel Star
As lighting specialists, we were delighted to appreciate the newly erected luminous star at the 138m peak of the Virgin Mary Tower at the Sagrada Familia. On researching the great feat, we learned that spotlights within Gaudi’s glass and steel star have sensors that communicate with the general control system, allowing for remote monitoring and control of each LED, generating alerts for any potential issues. This method is aligned with our own work, integrating lifestyle technology, including lighting systems, and simplifying their management and control in a home. There are multiple products on the market that facilitate the use of such technology, all with their own benefits.
Butler Harwell specialises in integrating robust cable infrastructures and electrical works to support the smooth management of technology in the home. However, despite the advantages of integrated systems, and our skill at seamlessly concealing wires, we understand that some clients are still reticent to install a new cabling network in properties which precede such technology advancements, and for certain historical or listed buildings, this may not even be an option. Discovering new products that can accommodate different clients’ needs, whilst bringing homes up to date with features that are now considered basic commodities, and where we can, add luxury, is highly satisfying for us, and makes these industry events worthwhile.
For some, architecture, design and technology are separate entities, that incite unease at the idea of being ‘juxtaposed’. However, it is in the marriage of these three pillars, that we can find the balance between function and aesthetics. The Sagrada Familia, it is the picture-perfect representation of innovation, creativity and technology. We were interested to discover that one modern construction technique is to pre-fabricate many of the elements of the Sagrada Familia in Gaià, 80 kilometres from Barcelona. Butler Harwell’s Huf Haus show-home in Weybridge is a prime example of a pre-fabricated building, and Butler Harwell are exploring extending the pre-fabrication avenue further to craft exceptional rooms with minimal intrusion. More on this to follow at a later date.
When considering holistic design, Butler Harwell perceives outdoor spaces as valuable extensions to the home for entertainment and wellness. Gaudi’s nature inspired design elements and stone sculptures take us the realms of Outdoor Technology and the showstopping product of ISE ‘24: the world’s first of its kind, ‘Unfolding Open Air Sculpture’ by C SEED.
The ‘Unfolding Open Air Sculpture’ by C SEED
The weak liaison from Gaudi to folding TV screens may be unforgiveable, but it would be a greater sin for us not to express our appreciation for the revolutionary piece of kinetic art. When not in use, the N1 Outdoor TV is discreetly folded and concealed in its base, imitating a sculpture. When automated, each MicroLED panel silently and beautifully unfolds in just 25 seconds to fully open to a 165-inch or 137-inch screen. It features Adaptive Gap Calibration for 100% seamless picture quality, best-in-class pixel power for ultra-high res images in any daylight environment, including direct sunshine, and has a special anti-glare screen surface coating to produce truest blacks and vibrant colours. If that’s not enough it has integrated audio, a complete control system, and the screen rotates up to 180 degrees, for ultimate comfort and flexible viewing from your chosen location: lounge area, swimming pool or jacuzzi. Needless to say, Butler Harwell are excited to offer this product to clients who are looking to optimise their outdoor living space.
It is impossible to cover everything that impressed us in the deep pool of technology at ISE 2024. It was near impossible to cover it all in just a few days, but we left feeling inspired, and have started to initiate new ideas for the year ahead. We are grateful for the forward-thinking brand partners we will be collaborating with, and we look forward to sharing more news in the months to come.
Blog Author: Joanna Richards, Butler Harwell Marketing & Outreach Manager
Thank You
Thank you to the resources below which provided helpful insights to satisfy our curiosity after our visit to the Sagrada Familia:
https://www.endesa.com/en/press/press-room/news/social/endesa-foundation-sagrada-familia-star-lighting-highly-energy-efficient#:~:text=The%20whole%20tower%20has%20LED,double%20objective%3A%20Conceptual%20and%20artistic.
https://blog.sagradafamilia.org/en/divulgation/technology-sagrada-familia/
https://www.architecturalrecord.com/articles/7694-la-sagrada-familia-by-jordi-faulî-and-anoche