Butler Harwell Partners with Grand Designs Live

This May, Grand Designs Live will be building a Grand Designs House for the first time at London ExCeL and Butler Harwell are proud, official Cinema Room partners. Grand Designs Live is a ‘home event full of inspiration and expert advice’. From 4 - 12 May, guests are invited to explore luxury design and innovative, sustainable home solutions in-situ in a stunning show home, exclusively built to ‘wow’ visitors at the show.

Butler Harwell Builds Excel London’s First Home Cinema

Butler Harwell will be bringing cinematic opulence to the Grand House with a home cinema room that boasts audio-visual quality found in some of the world’s leading commercial cinemas. The Butler Harwell team are excited to demonstrate some of the most coveted technology in Home Cinema, and share their expertise. Visitors will have the opportunity to experience 4K projection showing uncompressed UHD content from the Kaleidescape movie store, immersive Dolby Atmos surround sound, automated scene-setting, intelligent control systems, specialist home cinema furniture, and luxurious interior design.

Tom Butler, Founding Director of Butler Harwell comments: “We’re delighted to be exhibiting at the Grand House. We have crafted some beautiful cinemas in private properties that the greater public never gets to appreciate, so I’m excited to publicly showcase the enjoyment home cinema brings. We design and integrate transformative rooms for transportive experiences. What better way to demonstrate the scale of our craftsmanship than building a cinema room in a bare-frame exhibition space with minimal setup time. We can’t wait to give a flavour of home cinema luxury and what we can create in spaces of all sizes.”

Roy Ashby, Butler Harwell Co-Director, adds: “Home Cinema is increasingly popular, with more households opting to enjoy time at home as a family. Viewing behaviours have evolved to expect on-demand streaming of ‘binge-worthy’ series with narratives, action, and stellar casts worthy of a big screen. Although for many, the concept of Home Cinema is appealing, a homeowner may not have had the opportunity to appreciate how it really transfers in a home environment. At the Grand House, we intend to demonstrate how the right setting and best possible audio-visual quality can move people the way cinema is designed to be enjoyed. We will be showcasing how we can tailor various mood settings for different content and different audiences, for personalised, enhanced home entertainment.”

The Rockstars of Home Cinema

Butler Harwell collaborates with respected, specialist partners on design and installation projects to craft high-performing, well-designed living and entertainment spaces, and Grand Designs Live is no exception. For the big event this May, we are delighted to combine forces with long-standing cinema design and fit partners, Cinema Luxe. Cinema Luxe have a bit of a ‘rockstar’ reputation in the Technology Industry, for bringing the ‘edge’ to the design of technologically complex room builds. Luxury has no limits with opulent textiles, custom seating, bespoke joinery, and original finishing touches the Cinema Luxe designers are notorious for. Together with Cinema Luxe, Butler Harwell have created some outstanding Cinema Rooms and Media Rooms, thanks to our shared appreciation for technology’s integration with interior design. Collaborating with specialist partners enhances our unique professional strengths and keeps us fresh with new concepts and solutions.

Darren Barker, Design Director at Cinema Luxe comments: “Grand Designs Live is the perfect platform to demonstrate to the public how Technology and Design can seamlessly come together in beautiful rooms, that families will want to spend time in. We take pride in working with partners who not only share our artistic vision for Home Cinema, but who are committed to their profession, and we’re thrilled to collaborate with Butler Harwell on this event.

Lifestyle Technology Simplified

Butler Harwell are recognised by industry peers for breath-taking Home Cinemas and Multi-Purpose Media Rooms, and were nominated in the Best Media Room category in the 2023 CEDIA Awards. We are grateful for the acknowledgment we receive as cinema creators, and for our foundations in the Technology Industry as a luxury Lifestyle Technology Concierge. Our team’s obsession with making Lifestyle Technology accessible drives us to craft homes that are simultaneously high-performing and beautiful. Our wealth of industry expertise and experience enables us to project manage some of the most sophisticated integrations of Home Cinemas, Whole Home Automation, Multi Room AV, HVAC Systems, Security, Intelligent Lights and Shades, Specialist Electrical Works and Outdoor Technology.

For Grand Designs Live visitors interested in how Lifestyle Technology can benefit them in their own homes, we have an additional stand in the main exhibition hall. We will be showcasing customisable cinema-quality loudspeakers for everyday living by Danish design pioneers Artcoustic on Stand D3. At Butler Harwell, we partner with brands who share our drive for continuous development, and appreciation for design. We are thrilled to showcase luxury AV systems by one of our valued specialist partners who have contributed to some beautiful projects we have completed.

‘When Sound Meets Design’

Artcoustic have been engineering ground-breaking loudspeakers of unparalleled quality since 1998. Delivering cinema-quality sound true to its origin, their high performance, modular speakers are meticulously crafted by hand and customisable to complement any interior. Butler Harwell will be demonstrating the impressive power and crisp sound from Artcoustic’s unassuming modular loudspeakers on stand D3. Our team will help visitors explore how the loudspeakers can be personalised to suit their home interiors, with a a selection of NCS or RAL colours for cabinets, matching coloured screens, or digitally printed artwork.

An Event Not to Miss

Needless to say, Grand Designs Live is set to be an unmissable experience, where we simply cannot be missed - our loudspeakers will make sure of it. The Butler Harwell Cinema Room, is set in prime location as you first enter the Grand House, via the main entrance. Our cinema speakers will entrance you in, subwoofer vibrations will rewaken your senses, and bigger than life images will place you in an alternative world. Visit us and enjoy the emotive cinema language that moves us all. Our team will take the time to explore your questions about Home Cinemas, Multi-Purpose Media Rooms and Lifestyle Technology.

Be Our Guest

We are offering free tickets to Grand Designs Live at Excel London this May when applicants complete the below form and sign up to receive our newsletter.*

Grand Designs Live Ticket Request

For visitors with a particular interest or query, we encourage you to book an appointment with us via info@butlerharwell.com. Our team of technology devotees will be ready to assist you at the show, with or without an appointment. Whether you are interested in an exploratory conversation, want to bring your room plans, or even your architect, we will be happy to accommodate you.

We look forward to welcoming you at Grand Designs Live.

*Tickets are subject to availability and supplied on a first come, first served basis.


We are grateful to our brand partners who have contributed to our Cinema Room at Grand Designs Live this May, and for their collaboration on Butler Harwell projects that have enhanced our clients’ homes and lives. Please keep an eye out for our follow-up blog on the show with more detail about our brand partners’ involvement.



Blog Author: Joanna Richards, Butler Harwell Marketing & Outreach Manager

Published: April 2024



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